Reputation and Issues Management Research
Understanding your relationship with key stakeholders and customers is critical to protecting and building your corporate reputation, enabling you to respond quickly and appropriately in a crisis.
Our research directors have a wealth of experience in brand and reputation risk in the corporate environment as well as the public sector.
Tracking stakeholder sentiment over time is invaluable in assisting proactive planning and reputation and issues management. Working together we develop a robust research program to establish baseline measures and key performance indicators to measure corporate reputation on an ongoing basis.
Integral to our success is:
- understanding situations from a range of stakeholder and public perspectives
- condensing what is often disparate information into a coherent and actionable strategy and advice for clients
- understanding the prevailing political and social issues landscape.
