Brand Positioning Research
We appreciate what it takes to build and maintain brand equity and loyalty. JWS Research conducts qualitative and quantitative research at all stages of brand management to gain a thorough understanding of how a brand is perceived and experienced by its target audiences.
Our brand research typically provides:
- A greater understanding of target audiences.
- Understanding of levels of awareness, attitudes and experience with client and competitor brands.
- Understanding of levels of awareness, attitudes and experience with client and competitor brands.
- Choice-modelling where appropriate.
- Key brand connection points and drivers and barriers to engagement.
- Key influencers, information needs and media use.
