Understanding Attitudes and Behaviours

What people say and what people do are often very different. We know the right questions to ask in the right way to remove any responder bias (a tendency to respond falsely or inaccurately to provide a more socially acceptable response).

Understanding the prevailing attitudes towards the issue is crucial to successfully influencing behaviour change.

Make informed decisions about how to progress by gaining a deeper understanding through targeted research methodologies.

To delve deeper and influence behaviour, our research gives you a critical understanding of: