TRUE ISSUES
True Issues is a unique regular trends monitor that provides the latest information on issue priorities impacting Australians.
True Issues, reported in the Australian Financial Review, has become an important and widely reported tool, tracking what Australians truly care about and where those priorities sit within the broader issues landscape. With data dating back to 2013 you can easily see what priorities drive choices in the marketplace and public discussion.
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Recent True Issues Editions
LIVING COSTS #1 VOTER CONCERN BUT IMMIGRATION AND BORDER CONTROL MOVE UP THE LIST
Unprompted, a majority (58%) of adults continue to name cost of living in their top three most important issues or concerns, and eight in ten (80%) select cost of living in their top five from a prompted list.
Despite interest rates remaining on hold over the summer, even those who consider themselves ‘on a reasonable wage’ express concern about meeting increased costs for essentials like food, fuel, utilities and housing.
GOVERNMENT RATINGS FALL AMID VOICE DEFEAT AND RISING LIVING COSTS
Government performance ratings fall in leadup to Voice defeat, amid ongoing concern about living costs and housing. Amid rising housing, food, fuel and energy costs, cost of living remains the most important issue Australians want the Federal Government to focus on (56% unprompted mentions, up from 43%, and 81% prompted
GENERATIONAL DIVIDE PERSISTS OVER THE VOICE AS “NO” VOTES EDGE AHEAD
NO votes have continued their upward trend and now exceed the YES vote on an Indigenous Voice to Parliament. Less than four in ten voters (36%) support an alteration to the Constitution that establishes an Aboriginal and Torres Strait Islander Voice and plan to vote YES in the October 14th referendum.