Campaign Converter™ is a proven and effective approach to ensuring your communications and engagement is noticed in a busy and cluttered environment.
Campaign Converter™ achieves powerful and compelling results based on robust, accurate research and a data-driven evidence base.
Our unique Campaign Converter™ technique will identify not only where the community stands on key issues, but also how to reinforce or convert target audiences to your supported positions in order to enhance reputation. The ideal outcome is defined and measured groups of supporters, those who are neutral and those who oppose your position. We refine the messages that work to reinforce, motivate, activate and overcome barriers in relation to your issue to show how to convert your audience into supporters while inoculating against the messages that resonate with those who oppose your preferred outcome.
The JWS Research Campaign Converter™ approach, combined with advanced statistical analysis techniques identifies the most meaningful channels and messages for your campaign.