Our recent collaboration with the Susan McKinnon Foundation delves deep into public sentiment surrounding housing in Australia, shedding light on key priorities, trade-offs, and the realities faced by homeowners and renters.
JWS Research is proud to partner with the Susan McKinnon Foundation in a shared mission to conduct high quality opinion polling to support more informed public policy debates and better decision making by government.
The housing crisis in Australia has reached a critical juncture, marked by a growing divide between the demand for affordable and suitable housing and the available supply. Amidst increasing cost-of-living pressures, it’s a timely moment for policymakers to gain a deeper understanding of Australian sentiment towards housing.
Our latest collaborative effort, the McKinnon Poll, combines qualitative interviews, focus groups, and a large-scale survey of 3,000 Australian adults, conducted in August 2023.
Key insights:
- Three quarters of non-homeowners (76%) would like to own their own home. Only 45%, however, believe it will be likely that they will in fact do so.
- Gen Z non-homeowners are most likely to want to own their own home (93%), but only 63% think this is likely.
- Only 50% of Australians with a mortgage and not yet retired expect to have their mortgage paid off by the time they retire.
The findings from this research have been presented to and discussed with policy makers and other key stakeholders to further thinking around the shaping and delivery of government funded services.
