What people say and what people do are often very different. We know the right questions to ask in the right way to remove any responder bias (a tendency to respond falsely or inaccurately to provide a more socially acceptable response).
Understanding the prevailing attitudes towards the issue is crucial to successfully influencing behaviour change.
Make informed decisions about how to progress by gaining a deeper understanding through targeted research methodologies.
To delve deeper and influence behaviour, our research gives you a critical understanding of:
Partnering with communications and government relations specialists to understand and leverage public opinion to make a case for or against change.
Protecting and building your corporate reputation and understanding your relationship with key stakeholders and customers is critical to addressing issues before they arise and responding to a crisis.
Developmental research, concept testing, refinement and evaluation are crucial to informing your communications plan and maximising the effectiveness of your communications campaign.
Measuring community views and performance ratings of multiple services or performance areas determines the drivers and levels of overall satisfaction among your community and customers.
Understanding community attitudes, needs and beliefs, leading to informed strategic advice underpins robust policy development and implementation.
JWS Research appreciates what it takes to build and maintain brand equity. A brand must have a thorough understanding of how it is perceived and experienced by its target audiences.
Finding out what people think, delving deeper and extracting meaningful insights from complex issues landscapes where what people say, and what people do, may be at odds.
Campaign ConverterTM is a proven and effective approach to achieving maximum support for your issue by identifying how to motivate target audiences and to address barriers to effective engagement.