Independence delivers objective insights and clear results. JWS Research is an independent, privately owned research firm with experienced professionals who are truly passionate about delivering strategic advice based on insightful and timely research.
The senior research team at JWS has a collective experience that is trusted and relied upon by all tiers of Government, consultants and media alike to provide robust and accurate results.
We see research as more than an end in itself – for us it is a tool to gain valuable insights into the motivations and thinking of key stakeholders, the general public, voters and consumers. More importantly, we provide the thinking and advice for clients to take these insights and fully leverage them to meet the objectives and future opportunities for their business.
Through our regular public opinion polling and consumer research we stay across the latest insights into public opinion and importantly, know how and why issue landscapes are changing and the ways in which those changes are being influenced.
With an extensive reach that stretches the full spectrum of regional and urban Australia, we're able to deliver insights and understanding of many of the varying issues that affect metropolitan, regional and rural Australia.
When it comes to government and social issues, JWS Research has a finger on pulse. Our senior team has an extensive background working on political and corporate campaigns. We excel at formulating and delivering effective, usable results and advice on complex issues, including in challenging, time-critical and crisis situations.
If you're seeking timely and thorough insights on a particular issue, then JWS Research offers an unrivalled suite of solutions. We help corporates and industry associations face down regulatory challenges by providing insight and advice in the context of understanding the political and social landscape. We can achieve maximum support and engagement for your issue by identifying how to motivate and address barriers to effective engagement.
We also measure and track corporate reputation, identifying opportunities and challenges to minimise exposure and reputational damage during times of heightened exposure or crisis.
Government experience, relationships and knowledge counts. We work alongside State and Federal Government organisations, conducting a wide variety of research projects focused on local, state and national priorities.
Many of our existing public sector clients are long term clients, testament to our proven ability to partner with government organisations and departments to design and deliver successful evidence-based outcomes within their required timeframes.
We always ensure the research is appropriately presented and delivered to key stakeholder groups to ensure maximum understanding and engagement with the results and insights.
If it's insights at a local level you need, JWS Research has you covered. We work with many metropolitan, regional and rural councils throughout Australia, conducting both ad hoc projects and ongoing community satisfaction surveys.
We partner with councils, assisting them in areas such as:
For community and Stakeholder Research to be effective, it requires the ability to see issues from a multitude of angles. JWS Research has considerable experience undertaking comprehensive research programs to investigate community and stakeholder sentiment, particularly in relation to contested issues that involve the interests of multiple stakeholders with contrasting motivations and points of view.
JWS Research's expertise is in understanding situations from a range of stakeholder perspectives and condensing what is often disparate information into a coherent and actionable strategy and practical advice to our clients. We are conscious in this process of the need for strategy and advice to fit within the prevailing political and social issues landscape and to not only be intellectually rigorous, but to also be functional and practical.
A brand defines a company's purpose and contributes to its economic value. We're passionate about identifying what brands truly mean and represent to consumers and how to strengthen this relationship, particularly in the context of the many other relationships they're having.
JWS Research also works with brands to measure and track brand health, identifying opportunities and challenges vis-à-vis competitor brands and complex and changing market conditions.
The potential effectiveness of an idea and its ability to elicit a response, a behaviour or an attitudinal change is both challenging but necessary to define. JWS Research has extensive experience and expertise in undertaking comprehensive qualitative and quantitative research programs to inform, develop, test and track communications and advertising campaigns.
Our speciality is identifying insights and messages that motivate or act as barriers to effective engagement and behavioural change. These are paramount in developing effective communications and advertising.
We then work with brand and advertising agencies, corporates, government organisations and industry associations to ensure that communications and advertising is effective in communicating key messages to consumers and track their in market success, always identifying ways to optimise the campaign to ensure maximum success.
The pulse of the nation and the attitudes that make up public opinion is an area that our researchers have had years of experience in ascertaining. In fact, the JWS Senior Research team has extensive experience conducting public opinion polling for both political and corporate campaigns at all levels. Although we no longer conduct polling for political parties, we do provide corporates, industry associations and media with accurate and timely polling of general public and voter sentiment.
Our commitment to methodological integrity and to rigorous and objective data analysis means we excel at formulating and delivering effective, usable and publishable results and advice on complex issues, even in challenging, time-critical and crisis situations.
Any research project lives and dies by its methodology and process. JWS Research's commitment to methodological integrity and rigour is respected across the research industry and evidenced by our provision of advice on methodological approach and sample design to other research agencies, as well as corporate and government clients.
We have particular experience in the project management of large-scale and complex projects, including major television measurement studies such as the establishment surveys conducted to establish the universe that the television ratings panels are drawn from for both Oztam and Regtam. Other examples of our experience include the global project management for the research study BRANDchild by Martin Lindstrom and many exploratory studies into methodological best practice and new and emerging methodologies such as mobile phone calling, RDD samples and IVR polling.
We believe that a key point of difference for JWS Research is our commitment to having senior research personnel working directly on all aspects of a study. The people you deal with at the start and end of each project are the same people involved at every step of the research project.
Meet our senior team members:
Managing Director, Research
The founder of JWS Research, John is a senior researcher with more than 25 years of experience. He has extensive commercial and public affairs research expertise and has worked for most of Australia’s top 50 ASX listed companies and many of the industry associations that represent them, as well as conducting local, state and federal government research and research for numerous business and political campaigns throughout all states and territories.
John is a career researcher, specialising in research on contemporary social and political issues and maintaining a focus on delivering clear and actionable results. John’s research dissects what people are thinking and why, providing the insights needed to drive campaigns and achieve outcomes.
Managing Director, Operations
Mark Zuker has more than 25 years of experience in market research. His skills span methodological implementation, data processing and large scale, logistically difficult project management. With a focus on ensuring that the quality of a project is paramount and that the appropriate methodology is applied to each individual research project.
Mark has worked on projects for many multi-national organisations and top 50 ASX listed companies. Mark has also worked on many public sector studies at federal, state and local government levels. Alongside this, Mark has had extensive experience in various political, commercial and social research campaigns.
Jessica has more than 15 years of research and strategic planning experience. An experienced qualitative and quantitative researcher, she has a background in commercial, corporate affairs and political research. More recently, her experience includes consumer research and strategic planning.
Jessica has worked in Australia, the UK and Singapore, designing and running complex, large-scale research and communications projects in more than 35 countries, including among hard-to-reach and key opinion leader audiences. Jessica also specialises in the design and conduct of ‘values’ research, a qualitative laddering technique which uncovers the latent rational and emotional reasons for deeply held opinions.
Katrina is a customer focused market research professional, with more than 15 years’ market research experience, covering both the buyer and supplier side of the industry. She has a wealth of experience understanding brand and reputational risk in the corporate environment, having been a part of the inner workings of two Top 20 ASX listed companies, Transurban and Origin.
In these companies, Katrina was responsible for the design, management and communication of insights from a comprehensive market research program undertaken among all stakeholders groups including retail consumers, commercial customers, investors and government.
Caroline is an experienced market researcher with a professional background in both qualitative and quantitative research. She has spent the past several years working in full-service agency and client-side research in Australia and New York, crafting strategic recommendations and presenting tangible solutions to business issues for FMCG, Banking, Technology, Retail and Telco category stakeholders.
Prior to that, Caroline managed thousands of quantitative projects of varying scale, focus and complexity across a bevy of B2B and consumer-focused topics. She has worked across social and government research topics as well, and credits experience working on public healthcare and education via government grants in her Masters (Communication) with piquing her interest in the research industry.
JWS Research’s True Issues is a new qualitative and quantitative research tool designed to assist Australian businesses understand where their issue truly sits within the issues landscape.
The economy, health, education, are all certainly important top of mind issues for Australians, but where does that leave the many other issues and what is it that truly focuses people’s attention on these matters?
True Issues is a unique offering. Run three times a year, True Issues not only tracks and prioritises issues facing Australians, but delves deeper to truly identify what is driving the prioritisation of issues.
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Phone: +61 3 8685 8555
Fax: +61 3 9821 0273
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Phone: +61 8 8998 9612
JWS Research uses the information we collect from research participants for research purposes only. This means that we use it to investigate the behaviour, needs, attitudes, opinions, motivations or other characteristics of people in the community. This is done in order to provide information to our clients, government, commercial and not-for-profit organisations, that will assist them in making decisions about their products and services. The community's input into these decisions is important, and the more people that participate, the more the results we obtain truly reflect Australian society.
Participants in research may be asked for their name and contact details so that we can contact them regarding the research. Overall however, we are generally interested in the responses of large groups of people, rather than individuals. Usually, we combine the information collected from all the research participants to get an overall picture. This overall picture is then reported to our clients. Individual responses are not. Details that identify you are removed from your responses to the research once they are no longer needed for the research. However, while your information remains identifiable, you have the right to request access to, and/or correction or deletion of, any information about you held by our company.
Our company is bound by the Australian Privacy Principles (APPs). Information on the APPs can be found on the website of the Association of Market and Social Research Organisations www.amsro.com.au.
If you have any queries or concerns, you can call the Association of Market and Social Research Organisation on (02) 9566 3131. You can check whether a company is a member of AMSRO by going to the web site www.amsro.com.au
If you want to find out more about the way in which our company conducts research, please contact us on (03) 8585 8555.×